Minimize Bounce Rates and Boost Conversions with Site Verification

Much has been said (and written) about how easy it is to start an online business. Indeed, the availability of new resources, platforms and technologies has allowed enterprising individuals to act upon their dreams and ideas and turn these into potential money-making machines.

But if you build it, will they come? Or more precisely, will they buy from you?

Indeed, you can have your own online shop built for you in less than a week. However, that is just the beginning. Once the website is up and running, you have to invest in a lot of things. For starters, you’ll have to promote it through a variety of means, from SEO to social media and even to pay-per-click advertising. All of these will allow your venture to register a blip in your target customers’ radars.

However, do mind that visibility is one thing. Sure, you can drive traffic to your website, but that does not necessarily translate to sales. It is inevitable to lose customers along the chain of processes involved — from search engine results to page visits to the checkout counter. At all of these stages, there are customers that bounce off your Web page. That is one reality that you need to understand.

Again, there are several measures that you can implement in order to minimize your bounce rates. These include improving the design of your website and overall user experience, making customer policies and terms of use clearer, and site verification.

For newly established websites, website verification may be considered as the fastest way to earn trust from your prospective customers and boost conversion rates.

Trust is a major component of conversion that some businesses overlook. Indeed, if you offer an amazing product, it is easy to think that customers will make a beeline for it. However, the Internet is still far from being a safe haven for both buyers and sellers. Despite the popularity of online shopping, there are still several risks that threaten both sides of the camp.

By putting trust seals on your website, you are giving the impression to your prospective customers that you are willing to have a third party look at your systems, go through the verification process, and implement the appropriate measures in order to guarantee the online safety of website visitors.

Build it and they may come. But will they stay? Solidify your efforts in building your online reputation by investing in website verification.